July 2020
Bogotá, Colombia
Real Estate
Service Proposal
Tenant Representation
Asset disposition
Scope of Services
Our Experience
Our Team
Compensation Structure
About us
Global presence
About JLL
JLL (NYSE: JLL) is a leading professional services firm that specializes in real estate and investment management.
Our vision is to reimagine the world of real estate, creating rewarding opportunities and amazing spaces where people can achieve their ambitions. In doing so, we will build a better tomorrow for our clients, our people and our communities. JLL is a Fortune 500 company with nearly 300 corporate offices, operations in over 80 countries and a global workforce of 94,000 as of March 31, 2020.
Jones Lang LaSalle Limitada (Ltda), JLL, has been present in Colombia since 2000, with four business' lines: Transactions, Project and Development Services, Facilities Management and JLL Hotels.

JLL is the trade name, and a registered trademark, of Jones Lang LaSalle Incorporated
A Company
Fortune 500
With presence in +80 countries
R.E Professionals
JLL employees
Full Service Office
Key Markets
Bogota - Medelllin - Cali - Barranquilla -Bucaramanga
Global presence
Colombia overview
Awards and Recognitions
From all our accomplishments, we are proud of our team excellence, the opportunities for personal growth that we provide to our people, and the contributions we give to our communities.
  • The International Property Awards has named JLL the Best Property Consultancy in Central & South America eight years in a row between 2012 – 2020.
  • Latin America N°1 Real Estate Advisor and Consultant at the Euromoney Real Estate Awards 2016, 2018 and 2020
  • World's Most Ethical Company by Ethisphere twelve years in a row 2008 – 2020
  • One of the World's Most Admired Companies by FORTUNE magazine in 2008, 2015 – 2019.One of the Working 100 Best Companies by Working Mother Magazine, 2017, 2018 and 2019
  • LinkedIn Top Attractor - Where the world wants to work now, 2017, 2018 and 2019.
  • Fortune 500 since 2015.
Transactions Colombia
Corporate solutions
Consulting & Valuation
Asset Services and brokerage
Capital Markets
Tenant Representation

Asset disposition

Stay versus Go

Project Structuring and feasibilities

Market Studies

Portfolio Valuation
Asset Management

Agency Leasing

Lease Administration

Stabilized assets


Land apt for greenfield or brownfield developments
Understanding of the Requirement
Total 3 stories
Level 1: Warehouse
Level 2: currently not occupied
Level 3: Office
Built area: 2,000 sqm
Festo Siberia
Festo is owner and occupier of a 2,000 sqm, mixed use facility in the surroundings of Bogota. The R.E objective is to sell or lease the existing asset and lease alternative office space with approx. 800 sqm.
As part of the disposition scope, Festo requires a valuation report based on the following assumptions:
- Sale of the existing building (vacant)
- Sale of the existing building plus leasehold value of 10- year lease contract
The potential scenarios for Festo, after Phase I, being as follows:
- Property sale; Festo moves in rental option
- Rent out part of the building
- Rent out the whole building; Festo moves in rental option
Project Overview
Project overview
Marketing Strategy
JLL Atributes
Experts in the local and global real estate market.

Professional, specialized work team who understand your key performance indicators.

Consultant approach, no real estate broker.

Process and methodology, tested globally

Experience in similar transactions.
that make us ideal to exclusively represent your interests
Project overview
Define expected timeline for disposition of the asset.

Define market objective

Stablish sale price expectations and conditions for the property.
Property Assessment
Marketing Strategy
Definition of target contacts / potential buyers contact list as well as commercialization strategies.

Production of marketing materials
Strategy Implementation
The marketing strategy for the opportunity will focus on selling the advantageous location attributes as well as competitive commercial conditions/rentability.

Commercialization process through call for offers that minimizes transaction time and maximizes property value.
Legal Negotiation / Closure
Support Client legal team during the review of the documents.

Review Sale agreement.
Ensure terms & conditions are in line with the terms negotiated, until closure
Property Assessment
Complete understanding of the strategic objectives of the Client.

Detailed analysis of the property

Gathering and inspection of the information on the property, which will be part of necessary tools for the elaboration of marketing materials as well as the Due Diligence package that will be shared with potential interested buyers.
JLL will execute the following tasks:
Inspection of any other relevant documentation.

Define expected timeline for disposition of the asset.

Define market objective

Stablish sale price expectations and conditions for the property.
Marketing Strategy
Definition of target contacts / potential buyers contact list as well as commercialization strategies

Production of marketing materials:
Legal document review and agreement of sale drafts ( purchase and sale agreement), that will be shared with the potential buyers.
- DD Package - Due Diligence of Asset to identify key drivers and variables for sale: property plans (AutoCAD and PDF), property titles, property taxes, etc.
- Electronic brochure: prepare comprehensive For Sale Flyer for distribution to the target investor audience. In addition, we will create an electronic summary to facilitate immediate and targeted distribution of non-confidential information to a domestic and international investor audience via e-mailing campaign.
- JLL website: The offering will be posted on the JLL property website, visited by investors and clients around the globe
Design and production of collateral
Structure and maintain digital campaign
Electronic teaser Fact file

Final art for printing on Sale signs

Design of advertising pieces for digital strategy
Powersearch by JLL Eloqua by Oracle

Specialized showroom (logistics web site)

Adwords Linkedin Ads


Facebook + Instagram Ads
Direct and proactive approach Solid database of potential buyers
Family Office

Investment Fund

Local CEO

Local CFO


Real Estate directors

The ideal situation is to get access to 1 local contact and 1 contact at headquarters
Massive support Results from promotional efforts
Massive emailing

On Sale / For Lease sign

Landing page of the asset

Digital Showroom

Digital strategy investment

News – other traditional
Strategy Implementation
1. Additional license of LinkedIn
2. Allow direct communication with any LinkedIn contact through personalized private messages (attachments)
3. Selective search through filters (countries, industries, level of charge).
4. Easily identify strategic contacts in target companies
Sales Navigator
1. Global CRM that allows to find contacts of JLL clients in the 3 regions (America – Europe – Asia Pacif).
2. Identify strategic contacts within the firm, such as account managers, to achieve more effective approaches
3. Information on JLL's brokers around the world.
JLL Spider
Potential local contact + CRE

Verbal and written communication

with potential contacts to confirm their suitability to start conversations
Contact Validation

Local market extensive knowledge Sales navigator tool (LinkedIn)

JLL Spider tool

JLL platform (global accounts - IDesk)
Start conversation

To present the offering and

filter the potential buyer
Legal Negotiation
Accompany legal negotiation to ensure that the document (P&SA) reflects what has been negotiated, as well as to intermediate as conciliator element when necessary

Collect additional documents for registration - if required
Agree on the commercial terms, JLL will:
Transaction closure – accompaniment of the local team for title deed execution

Coordinate asset delivery to new owner
Commercial Negotiation
  1. Prepare analysis of the relevant variables to negotiate with potential clie
  2. Identify critical route for potential buyer
  3. Model financial analysis for offers
  4. Recommend terms for counteroffer
  5. Update negotiation matrix and financial analysis to reflect advances on negotiation matters
  6. Bids analysis: qualified by scrutinizing each bidder's proposal to ensure consistency in each purchaser's assumptions, ability to close, transaction timing and other relevant variables to Client.
  7. Conduct negotiations / promote competition environment between bidders to secure the best terms
  8. Recommendations and insight for the selection of the best buyer
  9. Confirm commercial terms, close negotiations and coordinate LOI execution with selected bidder.
Our Experience
Our Team
Compensation Structure
Upfront fee for the Appraisal / BOV of the current facilities as follows:
PART A: US15,000 for the estimation of value based on the 2 assumptions scenarios (vacant + leasehold 10 year)

PART 2: US 5,000 for the technical due diligence + CAPEX estimate (involving PDS professionals)
PART A is 100% discountable from the fees received for a potential sale transaction of the asset
Success fees for transactions closure:
3% over total sale value of the asset, paid by Festo (the Landlord), as per market practice

2 months net rent of the initial year for leased spaces, paid by Festo, as per market practice

Marketing and other professional services fees are not contemplated on this proposal and will be assumed by Festo, prior budget approval

Cancellation fee: US5,000 for the scope of Asset Disposition
Terms and conditions
Landlord Representation
1)Jones Lang LaSalle shall be contracted on an exclusive basis to manage the activities for the Client concerning the Landlord Representation services for a period of twelve (12) months. This Agreement may be renewed for an additional six-month (6) period, if mutually agreed to by Client and Jones Lang LaSalle in writing. All prospective buyers presented directly to Client if by any other party, or who contact Client directly, will be directly passed over to Jones Lang LaSalle and will be considered as a prospective buyer presented by Jones Lang LaSalle.

2)If, in the sole opinion of Client, Jones Lang LaSalle is not providing the services as described above, Client may rescind this agreement provided it advises Jones
Lang LaSalle in writing with thirty (30) days' notice with no indemnification or reimbursement of costs and expenses whatsoever.

3)The additional costs for marketing materials will be paid directly by the client, once the client has approved them.

4)If upon termination of this agreement by any cause no contract for new facilities has been completed however, a contract is completed within a period of twelve
(12) months after termination with any prospective buyer presented by Jones Lang LaSalle, then, Jones Lang LaSalle will be entitled to receive the fees stipulated above under the same terms and conditions. For purposes of this clause upon expiration Jones Lang LaSalle shall provide a list of its prospective buyers.

5)Professional services such as legal, engineering and architectural services are not part of this proposal. If these services are required during the purchase process, they will be contracted directly by Client

6)This agreement shall be governed by, and construed in accordance with, the laws of Colombia applicable to agreements made and fully to be performed therein by residents thereof. Any controversy or claim arising out of or relating to services covered by this letter or hereafter provided by us for the Company or at its request, shall be submitted first to voluntary mediation, and if mediation is not successful, then to binding arbitration. Judgment on any arbitration award may be entered in any court having jurisdiction in Colombia.

7)Jones Lang LaSalle will keep absolute confidentiality, not disclosing any information on Festo especially the terms and conditions of the negotiations to be undertaken during this assignment.